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UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 15/01/2021 16:06:18 • 1065 Views
PENGARUH PERSEPSI KEMUDAHAN,
PERSEPSI KEAMANAN, PERSEPSI MANFAAT
DAN PENGALAMAN PELANGGAN
TERHADAP NIAT BELI ULANG KONSUMEN
PADA SITUS BELANJA ONLINE SHOPEECreated by :
DEVI WIDIANA ( 20160101363 )
| Subject: | KEMUDAHAN
KEAMANAN
PENGALAMAN PELANGGAN | | Alt. Subject : | EASY
SECURITY
CUSTOMER EXPERIENCE | | Keyword: | Persepsi Kemudahan
Persepsi Keamanan
Persepsi Manfaat dan Pengalaman Pelanggan |
Description:
Tujuan dari penelitian ini menggunakan metode survey,uji validitas, uji reliabilitas, uji analisis regresi linear berganda, Purposive Sampling dan Three Box Method digunakan dalam teknik pengambilan sampel dengan perolehan sebanyak 200 responden yang ditemui diwilayah Jakarta-bekasi sebagai sampel penelitian. Hasil penelitian ini menunjukan bahwa tidak adanya pengaruh Persepsi Kemudahan, Persepsi Keamanan, Persepsi Manfaat yang signifikan terhadap Niat Beli Ulang Konsumen pada Situs Belanja Online Shopee. Tetapi pada pengalaman pelanggan adanya pengaruh yang signifikan terhadap Niat Beli Ulang Konsumen pada Situs Belanja Online Shopee
| Contributor | : |
- Dr. Rina Anindita,SE,MM
| | Date Create | : | 15/01/2021 | | Type | : | Text | | Format | : | PDF | | Language | : | Indonesian | | Identifier | : | UEU-Undergraduate-20160101363 | | Collection ID | : | 20160101363 |
Source :
Undergraduate Theses of Economic Departement
Relation Collection:
Fakultas Ekonomi dan Bisnis
Coverage :
Civitas Akademika Universitas Esa Unggul
Rights :
@2021 Perpustakaan Universitas Esa Unggul
Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-persepsi-kemudahanpersepsi-keamanan-persepsi-manfaatdan-pengalaman-pelangganterhadap-niat-beli-ulang-konsumenpada-situs-belanja-online-shopee-17872.html
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1. UEU-Undergraduate-17872-Bab2.Image.Marked.pdf - 360 KB
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4. UEU-Undergraduate-17872-Bab5.Image.Marked.pdf - 254 KB
5. UEU-Undergraduate-17872-Bab6.Image.Marked.pdf - 154 KB
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